Strategic Positioning and Fully Integrated Campaigns
KidZania London approached LMC after having been open for just over a year. A fantastic attraction with good awareness, but not much understanding of the product.
Enter LMC with a simple proposition, 'AN INDOOR CITY RUN BY KIDS' and a strong and recognisable marketing campaign and visual template focussing on showcasing both the scale of the attraction in Westfield Shepherd’s Bush, and the 60 fun, educational activities which develop teamwork skills and blend learning and reality with entertainment.
“A 37% increase in summer holiday visits compared to 2016 and a 152% increase in website visits post TVC launch.”