Strategic Positioning
Sometimes an attraction needs more than a new look. It needs a new way of thinking. LMC helps established attractions rethink their positioning, personality, tone of voice, visual identity and visitor communications. We create distinctive brand worlds with a clear point of view, giving attractions greater consistency and a more compelling reason to visit.
The Nation’s Experience Capital
To coincide with its 50th anniversary, the National Exhibition Centre (NEC) appointed LMC to reposition and rebrand the organisation as the Nation’s Experience Capital, bringing five iconic venues together under a single identity centred on live experiences. Reflecting the NEC’s evolution into a multi-venue destination for exhibitions, conferences, live music, sport and immersive experiences, the new brand combines distinctive venue colours, dynamic graphics and a tone of voice built around ‘experience’. The result is a bold, cohesive identity that celebrates the diversity of experiences and millions of visitors the NEC brings together.
Alton Towers
Located in Staffordshire, England, Alton Towers Resort is the UK’s most popular theme park. Over more than three decades of collaboration, LMC has helped shape the identity of Alton Towers Resort, creating its brand identity alongside multiple ride identities, key visuals and maps, all brought to life through the brand essence of ‘fantastical escapism’.
Leeds Castle
LMC was tasked with repositioning Leeds Castle as more than a historic attraction, presenting it as a glamorous destination for escape, entertainment and indulgence. We developed a distinctive brand world that captures the castle’s unique combination of luxury and beauty, giving it a more compelling presence within the competitive UK attractions market. The result is a confident identity that positions Leeds Castle as a destination to be experienced, not simply visited.
