Ride and Brand Development
A lot of new features and rides become well known brands in their own right, often with their own marketing campaigns. LMC has developed the brand stories, identity and visual execution for some of the best-loved rides in the world, often starting with a blank sheet of paper.
Wicker Man | Alton Towers Resort
A totally unique and iconic brand identity complemented by imagery created pre-build to reflect the excitement and raw energy of this unique wooden coaster that is the first of its kind to fuse wood and fire together… awesome!
The Smiler | Alton Towers Resort
The world’s first 14 loop coaster was just an idea for a name until LMC brought the whole project to life with a unique identity and look for the ride which has already become iconic.
Derren Brown's Ghost Train | Thorpe Park Resort
An experience developed together with Mentalist and Illusionist Darren Brown demanded an identity and visual imagery which appropriately asked more questions than it answered.
Galactica | Alton Towers Resort
Imagery to convey the compelling virtual reality experience of flying through space whilst riding a coaster was not an easy brief. Step forward LMC.
Cbeebies Land | Alton Towers Resort
Helping to re-establish Alton Towers Resort as a true family short break destination was behind this exciting new land and subsequent hotel. Liaising with the resort, the BBC and the numerous individual CBeebies IP's certainly kept LMC on its toes!
Enchanted Village | Alton Towers Resort
Creating the visual look and feel for this wonderful development of luxury treehouses, cosy lodges and the Crooked Spoon Restaurant from a blank piece of paper was a creative’s dream.