LMC, bringing attractions to life

Ride "Brand" Development


Ride and Brand Development

A lot of new features and rides become well known brands in their own right, often with their own marketing campaigns. LMC has developed the brand stories, identity and visual execution for some of the best-loved rides in the world, often starting with a blank sheet of paper.

As well as thoroughly understanding our Resort Theme Parks and how to visually present them, LMC have mastered the enviable skill of taking an idea for a ride or experience and generating creative for it in a totally compelling way. They have the skill set to bring these propositions to life in a way that excites potential visitors and as a result helps to drive visitation
— Justin Platt, Managing Director, Resort Theme Parks, Merlin Entertainments

Wicker Man | Alton Towers Resort

A totally unique and iconic brand identity complemented by imagery created pre-build to reflect the excitement and raw energy of this unique wooden coaster that is the first of its kind to fuse wood and fire together… awesome!

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The Smiler | Alton Towers Resort

The world’s first 14 loop coaster was just an idea for a name until LMC brought the whole project to life with a unique identity and look for the ride which has already become iconic.


Derren Brown's Ghost Train | Thorpe Park Resort

An experience developed together with Mentalist and Illusionist Darren Brown demanded an identity and visual imagery which appropriately asked more questions than it answered.

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Galactica | Alton Towers Resort

Imagery to convey the compelling virtual reality experience of flying through space whilst riding a coaster was not an easy brief. Step forward LMC.


Cbeebies Land | Alton Towers Resort

Helping to re-establish Alton Towers Resort as a true family short break destination was behind this exciting new land and subsequent hotel. Liaising with the resort, the BBC and the numerous individual CBeebies IP's certainly kept LMC on its toes!

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Enchanted Village | Alton Towers Resort

Creating the visual look and feel for this wonderful development of luxury treehouses, cosy lodges and the Crooked Spoon Restaurant from a blank piece of paper was a creative’s dream.

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Like what you see, interested in working with us?