LMC has been the proud custodian of the Chessington World of Adventures brand for over a decade. In 2024, the park invited us to refresh the brand for the digital age. Understanding the equity of the iconic sunburst shape within the logo, we incorporated this into a toolkit including unique patterns and icons in order to create a unified brand identity. The refresh is modern, dynamic and adventurous, all while embodying the charm of one of the UK’s most loved theme parks!
World of Jumanji | Chessington World of Adventures Resort
LMC designed and created a full brand identity, toolkit, key visual and subsequent ride logos for Chessington World of Adventure’s brand new World Of Jumanji.
Zip World
To celebrate their 10 year anniversary in 2023, Zip World rebranded. LMC created the entire new look, which included logos, colours, type lock ups, guidelines and key art - bringing the energy of this exciting brand to life.
Warwick Castle
LMC designed a total brand refresh for Warwick Castle, reinventing the main logo, subsequent event logos and identity to feel consistent and premium.
Leeds Castle
Leeds Castle contacted LMC to create a new visual identity that would reflect the lasting influence of Lady Bailie and previous female owners. The new visual identity had to give Leeds Castle standout in a busy competitive UK market.
LEGO® MYTHICA: World of Mythical Creatures
LEGO® MYTHICA: World of Mythical Creatures is a parallel universe to ours. Full of epic adventure, awesome discovery and fantastical creatures. But it’s more than just a theme park ride or land. It’s a whole world.A realm where LEGO® really comes to life. Entry to LEGO® MYTHICA is opened in different ways: through portals in LEGOLAND® Parks or through vortexes that magically appear when children build LEGO® creatures. LMC took this concept and created the entire LEGO® MYTHICA brand, including logos, key visuals, photography and animation.
The Fantastical World of Alton Towers Resort
LMC was charged with creating a whole visual language to reflect the resort's positioning of “Fantastical Escapism”. Identities, wallpapers, a unique alphabet for each resort business as well as a library of wonderful imagery. Templates that could be taken on by in-house creative teams to maintain a fun and consistent style.
