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Resort Attraction Identities

 
 

Resort Attraction Identities

 
 

World of Jumanji | Chessington World of Adventures Resort

LMC designed and created a full brand identity, toolkit, key visual and subsequent ride logos for Chessington World of Adventure’s brand new World Of Jumanji.

 
 
LMC Jumanji Chessington Logo
LMC Chessington Jumanji Logo
LMC Chessington Ostrich Stampede
LMC Chessington Mandrill Mayhem
LMC Chessington Mamba Strike
 
 

Zip World

To celebrate their 10 year anniversary in 2023, Zip World rebranded. LMC created the entire new look, which included logos, colours, type lock ups, guidelines and key art - bringing the energy of this exciting brand to life.

 
 
LMC Zip World Rebrand
LMC Zip World
LMC Zip World
LMC Zip World
 
 

Warwick Castle

LMC designed a total brand refresh for Warwick Castle, reinventing the main logo, subsequent event logos and identity to feel consistent and premium.

 
 
LMC Warwick Castle
LMC Warwick Christmas
LMC Warwick Haunted Castle
LMC Warwick Carnival
 
 

Leeds Castle

Leeds Castle contacted LMC to create a new visual identity that would reflect the lasting influence of Lady Bailie and previous female owners. The new visual identity had to give Leeds Castle standout in a busy competitive UK market.

 
 
 
 

LEGO® MYTHICA: World of Mythical Creatures

LEGO® MYTHICA: World of Mythical Creatures is a parallel universe to ours. Full of epic adventure, awesome discovery and fantastical creatures. But it’s more than just a theme park ride or land. It’s a whole world. A realm where LEGO® really comes to life. Entry to LEGO® MYTHICA is opened in different ways: through portals in LEGOLAND® Parks or through vortexes that magically appear when children build LEGO® creatures. LMC took this concept and created the entire LEGO® MYTHICA brand, including logos, key visuals, photography and animation.

 
 
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MYTHICA_LAND_KV.jpg
Lego Mythica GUIDELINES.jpg
 
 

The Fantastical World of Alton Towers Resort

LMC was charged with creating a whole visual language to reflect the resort's positioning of “Fantastical Escapism”. Identities, wallpapers, a unique alphabet for each resort business as well as a library of wonderful imagery. Templates that could be taken on by in-house creative teams to maintain a fun and consistent style.

 
 
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LMC_design_resort_indentity_AltonTowers_Christmas.jpg
LMC_design_resort_indentity_AltonTowers_fireworks.jpg
LMC_design_resort_indentity_AltonTowers_halloween.jpg
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LMC_design_resort_indentity_AltonTowers_golf.jpg
LMC_design_resort_indentity_AltonTowers_waterpark
LMC_design_resort_indentity_AltonTowers_spa
LMC_design_resort_indentity_AltonTowers_hotel
LMC_design_resort_indentity_AltonTowers_Cbeebiesland
 
 

Chessington World of Adventures Resort

Chessington World of Adventure Resort invited us to reinvent their brand - “let’s ban beige” was the impassioned cry from the brand manager. Something bold and colourful, exciting and dynamic, humorous and fun - embodying the spirit of this much loved family theme park and their unique brand proposition: “Wild Adventure”.